Bud Light Marketing Executives Behind Disastrous Stunt Are No Longer Employed At Company: Report
The two top Anheuser-Busch marketing executives behind the stunt that sunk the popular beer brand Bud Light no longer work for the company a source inside Anheuser-Busch confirmed to the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid were placed on leave amid the fallout of the Dylan Mulvane marketing stunt but they are now “gone gone” according to the source.
The source said: “To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.
“To be fair- Daniel Blake was actually awesome.
“I think he was just caught in cross fire.
“But also he did hire her, so that’s a fault.
“Wholesalers were told they are both gone for good by leadership during in person conversations.
“They already shifted all their direct reports to new people and the head of marketing.”
“Given the circumstances, Alissa has decided to take a leave of absence, which we support,” an Anheuser-Busch spokeswoman said earlier.
“Daniel has also decided to take a leave of absence.”
According to The Daily Caller:
Heinerscheid, the 39-year-old who allegedly lives in an $8 million apartment close to Central Park, appeared on a podcast in late March to promote Bud Light’s new marketing. She said the company needed to update its “fratty” image and change its “out-of-touch humor.”
The Caller obtained leaked images in April that showed Heinerscheid partaking in the same behavior she seemed to be criticizing during a Harvard social club event.
The photos were obtained from a source who had screenshots of the album on Alissa Gordon Heinerscheid’s Facebook page.
The album was named “Isis Senior Reverse Initiation Scavenger Hunt” and included photos of Heinerscheid and others drinking and holding condoms up to their mouths.
EXCLUSIVE: SOURCE: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed
— Henry Rodgers (@henryrodgersdc) June 27, 2023
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